brains

Since hitting middle age my brain has become increasingly bored with the real world so this morning when I read, ' A380 to make UK commercial debut' it kindly culled the '0' so it became the A38. A trunk road debut?

The A38, I'm reliably informed by Wikipedia though formally known as the Exeter - Leeds Trunk Road, actually runs from Bodmin in Cornwall to Mansfield in Nottinghamshire. At 292 miles (470 km) long it is the longest 'A' road entirely within England, and in the United Kingdom as a whole second only to the A1. It was formerly known as the Leeds - Exeter Trunk Road, when this description also included the A61.
What more reason could anyone possibly need to launch it as a brand?
So what'll it be then? A promo single? A line of teeshirts and mugs, grey wrist bands with a white line down the middle?
Given the right spin I can see the A38 proving as commercially popular as the much over exposed Route 66.

Meanwhile unnoticed a giant airplane will lumber into Heathrow today from Singapore.